Let’s face it: mastering marketing content can be difficult. Too often, brands are not sure who to follow or what to imitate.
There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands actually dominate the field and which only put on a good show. Fortunately, some brands shine just a little brighter than others.
By taking a few lessons from these brands, you can begin to master universal best practices in content marketing , regardless of your company or who you serve.
Here are five tricks that some top companies use today:
Give value to each step of the chosen route
Today, working at the heart of all great content marketing is value. If it doesn’t matter, people won’t go to it. And if people don’t pile up, your content will never reach. As such, providing value is one of the most important things you can master for your brand.
Unfortunately, many brands confuse the process of providing value with the process of selling. Nowadays, it’s not uncommon to read the content of a company’s website and find that while it’s valuable in locations, most of what the brand does is about itself. This is a big no-no in the world of content marketing .
Speak directly to the target audienceContent marketing is as effective as public research. As such, it’s worth knowing who you’re talking to. Brands like Lively do this beautifully, making a fresh, fun voice that has earned them a cult following.
If you don’t know who your target audience is, you should start by creating a target character. From there, edit and update it based on your changing audience and demographic segments. The better you know the audience, the more effectively you will be able to speak.
You know which channels are the most profitable
Even if you have the best content in the world, you won’t get too far if you don’t put it on the channels your customers frequent.
While you can find the brand in many places on the Internet, one of the most active channels is Twitter, where it regularly meets and retouches customers, creating ridiculous content that its customers love.
Do not exceed your characteristics
This goes hand in hand with creating value without bragging about you. If you have an online presence, people probably already know what you’re selling. As such, selling hard people who come to your social media profiles or website will only drive customers away.
Instead, take an easier approach to positioning your products.
Don’t stop experimenting
Content marketing is an ever-changing field and you can’t afford to stay in the same place for too long. While some things, such as well-posted blog posts and customer-centric content, will always work, it’s worth continuing to experiment.
Learning from professionals
The more you can learn from professionals, the more content will become online. Not only do these top brands know a thing or two about how to make relevant and valuable content, but they are also great sources for cutting-edge trends and industry developments. As such, following in their footsteps is a great way to stay up to date with trends and make sure you’re on the cutting edge of your industry.
Today, great lessons in content marketing are everywhere. Even if you don’t take it from these brands, it’s easy to find some of your favorite brands to emulate.…