The future of journalism - Copenhagen 2016

In 2016 the Nordic Press Association (NPA) was established by four Nordic young journalist’s organisations in Denmark, Norway, Sweden, and Finland to bring opportunities to young Nordic media makers for cooperation networking with peers in the Nordic region through trainings and coproduction. The purpose of the NPA is to be the most progressive platform for young journalists in the region.

The work started in the early months of 2016, where representatives from all four participating organisations, gathered in Copenhagen with the goal of creating a common Nordic platform for young Nordic media makers. From this point and on, the organising team has worked close together towards the first seminar, and the long term strategies for creating a sustainable platform.

We decided very early on, to host a “production based seminars” where the main focus would be on the outcome – the material produced at the seminar e.g. articles, video, podcast etc., rather than building a theme for the seminar through trainings and workshops. This decision was made according to the purpose of the NPA: giving the participants opportunities to produce stories together and get published. The overall theme of the Copenhagen seminar was “the future of media”, encouraging the participants to be creative in their work and with the concepts they chose for their productions and having inspiring workshops with new and old technologies in modern media.

Organising team
The organising team consisted of representatives from each of the Nordic countries, through the NPA member organisation. In Denmark, a national organising team was established to organise all practical challenges for the seminar. Furthermore, four editors were chosen, one from each country, to assist the participants in the preparation, organisation and execution of their production, both prior to and at the seminar.

Seminar programme
The structure of the seminar, was established by dividing each day into three segments.

– A morning session with daily briefing (general and practical information) and meeting with editors and production teams.
– A daily workshop (app. 1 ½ hour) with a new theme each day, with the purpose to inspire participants and give ideas for their projects.
– A working session devoted to production in teams.

With this structure, we managed to keep a good continuity in the production, not taking too much time or focus from the teams. Below you will see the program of the seminar.

September 13

  • Arrivals: Welcome to Copenhagen
  • 19:00: Introduction to the seminar and first meeting with production groups at

September 14

  • 9:00-9:40: Daily briefing: Welcome seminar – plan for the week, practical information, introduction to all editors and organising team.
  • 10:00-11:30: Workshop 1: How technology changes journalism w. VR expert
  • 11:30-12:30: Idea development in reporting groups and planning work in w. editors
  • 12:30-13:30: Lunch
  • 13:30-19:00: Product development in reporting groups
  • 19:00: Dinner at restaurant in town at “RizRaz”

September 15

  • 9:00-9:20: Daily briefing
  • 9:20-10:00: Meeting w. editors in production teams
  • 10:00-12:30: Workshop 2: Photography in the modern media world 2016
  • 12:30-13:30: Lunch
  • 13:30-19:30: Production in reporting groups (editors available in editors’ space)
  • 19:30: Dinner at the venue with social event

September 16

  • 8:00: Meet at Politiken for study visit
  • 8:00-9:30: Workshop 3: Short workshop in online video
  • 10:00-10:20: Daily briefing
  • 10:20-11:00: Meeting w. editors
  • 10:00-12:30: Production in reporting groups
  • 12:30-13:30: Lunch
  • 15:00-19:00: Production in reporting groups
  • 19:00: Dinner at restaurant in town at “Spiseloppen”

September 17

  • 10:00-10:20: Daily briefing (Johannes)
  • 10:20-12:00: Post-production and finalising
    Location change to Pressen – Politikens Hus
  • 12:30-13:30: Lunch (make a plan!)
  • 13:30-17:00: Preparation of presentation
  • 18:00-23:00: Exhibition at ‘Pressen’

During the seminar, two independent workshops and a study visit at the Danish newspaper ‘Politiken’, was arranged for the participants to get inspiration for their own production.

Workshop 1 –  How technology changes journalism
First day of the seminar we had a visit form Jakob la Cour, who works with implementing virtual reality technologies in different forms of storytelling, about the development of VR-technology and what opportunities it has brought with. During the workshop, all participants got a chance to experience how the technology actually works – and feels. At the end of the workshop, Jakob showed examples of how the technology has been used so far. We had an open discussion on how the technology could and should be used in modern media making and journalism.

Workshop 2 – Photography in the modern media world
Second day of the seminar, the world renowned photographer Joachim Adrian facilitated a workshop on how still photography as a kind of visual storytelling is still relevant even in the modern media industry.

Study visit at Politiken
Third day of the seminar, we got up very early, to watch the editors at Politiken have their morning meeting. The Editor in Chief Anne Mette Svane gave a speech about the workflow in a large modern media house.

Work in production groups
During the seminar, a large amount of the time was devoted for the production teams to conduct interviews and work on their productions. The teams spread out in town, and at the venue, where editing facilities for audio and video productions were available.

Nine individual production team were established before the seminar, with people from different Nordic countries, skills, and backgrounds, to give the best circumstances for the production of multimedia pieces.

The requirement was that the teams should use at least two different media in their production e.g. video and writing, still photography and podcast etc. This resulted in very diverse productions both in topics and concepts.

At the venue a lot of both equipment and facilities were available, with sound studio, video studio, editing facilities, and multiple workspaces.

Each production team were referring to one editor, who followed the work from before and through the seminar. The editors, stayed at the venue during the hours of independent work in production teams, and were available for consulting.

At the last day of the seminar NPA hosted a large public event in “Pressen” which is the old printing facility of Politiken. The event was open, and all interested were welcomed to a night in the future of journalism. During the event, the produced content was presented to a live audience by the participants of the seminar. Each group had five minutes to present their work.

Throughout the evening the “future of media” was discussed through a panel debate with four danish Editors in Chief of danish media. Furthermore, the winner of the NPA Young Photographer 2016 was chosen by WPP jury member Thomas Borberg.
Two concerts from up-coming Danish bands, secured a good ambiance.

The board of the NPA is working hard to create a feeling of unity amongst the young media makers of the north, because we know that cooperation and common support is the best way to success.

The seminar was funded by