Are you the owner of a new business, but are you struggling to generate sales and stimulate the involvement of mobile users? There is no doubt that mobile devices play a significant role in the e-commerce landscape, with 25% of total online sales coming from mobile devices. However, mastery of mobile marketing takes some time, plus many trials and errors.
Here are general tips to improve your mobile marketing strategy, with practical tips for each suggestion.
Check and improve your UX on the spot
The user experience or UX is a crucial factor for all business owners. UX covers everything from the navigation menu at the top of the page to the payment form.
There are a lot of ways to improve UX on your website. First of all, we suggest you increase the speed of the site. According to Google, most mobile web pages take 22 seconds to load. Business owners quickly discover that there is a significantly higher chance that a consumer will leave a page if it takes more than three seconds to load.
It is crucial to add contact forms to your website and make it easy to find. There is a good chance that people visiting your website for the first time will have questions. If they use a mobile device, they may have trouble locating your contact page and sending a suggestion. We suggest that when creating a mobile version for your website, you create a simple contact form in the sidebar so that consumers can access this feature from any page.
Optimize images and videos in emails
Email marketing is without a doubt one of the best ways to grow your potential customer list and improve customer engagement. However, did you know that most customers check their email on their mobile devices? In other words, your messages need to work on smartphones and tablets if you want to see more engagement on your website.
The first thing you need to do is make sure that all your videos and images are formatted for mobile devices. Consumers do not like it when they receive emails from companies if they are incomplete and interrupted.
If you used tags on your images, consumers might see a message that says, “Save 40% now. Use the discount code40 ”. Small changes in accessibility can have a huge impact on the success of your mobile marketing campaign.
Intensify your socialization strategy.
More than 3 billion people use social media today. No one is surprised to learn that marketers use social media platforms as a way to generate leads, build relationships and make sales. But are there elements of your social media marketing strategy that will attract your mobile fan base?
One of the best things you can do to enhance your mobile strategy is to add video content to your uploader. Research shows that 91% of people with smartphones use their devices to access social networks. Because of this popularity, sharing content is your winning ticket to building an audience that uses your mobile phone.
We suggest you take your popular blog posts and turn them into a captivating video. Use this as an opportunity to add new information, build your brand personality, and interact with your audience. Reusing your content is a great way to reach a diverse audience on social media.